![]() When putting together the Wall Street Journal Airline Rankings, the editors left out Hawaiian. Spirit and JetBlue ranked 7th and 9th, respectively, in a nine company field. Not to mention the inevitable hiccups with the integration. Assuming that the JetBlue/Spirit merger comes to fruition, we’ll be left with one major ULCC. It’s going to get worse at the bottom.But if you have to be there, I’d consider a larger carrier. The ultra-low cost carriers (ULCC) are pretty clear about what they offer: a seat. No surprises there, especially finishing eighth and ninth in complaints. JetBlue aside, Frontier and Spirit took the other spots at the low end. The bottom three performers were all discounters. ![]() Other Nuggets from the Wall Street Journal Airline Rankings Credit: Wall Street Journal The plane itself is something that the poll can’t measure. Arguably, JetBlue’s biggest innovation was its domestic first “Mint” product, but again, a hard product is easily matchable. Shouldn’t that number be close to zero, accounting for operational issues?Īlthough its original business model was novel at the time, the airline never evolved with the industry. It’s sad to say that the best thing that the Wall Street Journal Airline rankings could say about JetBlue is that it finished fourth in involuntary denied boardings, considering that the airline claims that it doesn’t overbook flights. Meanwhile, without the high-yielding international traffic, JetBlue struggled to match its peers unit revenues. The major carriers easily matched and surpassed JetBlue’s competitive advantage, its in-flight entertainment. JetBlue’s original model, which was to offer a better product as a discounter, never really panned out. It’s not just the summer meltdown, which saw passengers waiting for days after their flights were cancelled. Once a leader in customer satisfaction, JetBlue’s operations have declined significantly. The bigger story, though, may be the continuing decline of JetBlue. But the numbers don’t like: They’re doing a great job. The airline is near the top of the industry in each. It certainly shows in the airline’s pricing, for both paid tickets and awards. Delta has spent the past several years investing in operations and has made a business of simply being a “better” airline. To nobody’s surprise, Delta finished at the top again, with JetBlue at the bottom. The WSJ has always done a good job of covering the industry, and their quantitatively-based ratings make sense. Nice freebie.More Airline Rankings Graphic courtesy Wall Street JournalĮach year, I look forward to the Wall Street Journal Airline Rankings. You do need to input a mobile number, though. No need to enter your full credit card number, just the first 8 digits. This digital membership is non-transferable and cannot be combined with any other offers or promotional gifts.No credit card details or payment is required in order to redeem this gift.After 12 months the access will expire and you will be given the option to purchase a WSJ membership at the present WSJ subscription rate. The gift of WSJ membership access will last for 12 months from the point of activation.This includes WSJ text articles, audio & visual content as well as WSJ Magazine. Upon activation of this gift you will be able to access WSJ.com on your choice of mobile, tablet or desktop.To apply the promo code, please go to and apply the code and your 1 year free The Wall Street Journal subscription will be activated.Visa Signature & Visa Infinite cardholders can get a free one-year digital subscription to the Wall Street Journal.
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